With celebrities flashing their blinding Hollywood smiles in our faces day-in-day-out, the pressure is on to have a perfect set of pearly whites.
A recent survey even revealed that teeth are the first thing we notice about someone - and a sparkly smile can even land us our dream job.
But with braces a painful and lengthy process, achieving a perfect set of gnashers can seem more effort than it's worth. Until now.
Elleven say they can create the porcelain veneers on-site in minutes - seven, to be precise - using a system called CEREC, which utilises computer-aided design and computer-aided manufacture.
The process involves scanning the mouth with 'a highly accurate specialised camera' that creates a virtual 3D image of the scanned mouth on a computer.
Using this image, teeth suitable for having veneers or crowns are selected on the screen, and various design tools are used to create a virtual porcelain restoration.
This is then used to make a porcelain block shaded to match the patient's teeth to create the porcelain restorations on-site.
These porcelain restorations are then characterised and glazed in a porcelain oven, similar to glazing pottery.
These are then immediately bonded to the existing teeth and within a few hours a patient can have their smile transformed, according to the clinic.
The bad news? A quick-fix smile will set you back a staggering £10,000.
But it seems that people are willing to fork out the thousands for a perfect smile. Elleven are seeing a 75 per cent increase in the number of patients from abroad - the Middle East, Russia and India, in particular - who fly in and out of the practice within a day to undergo the treatment.
Dr Anthony Zybutz, co-founder of TDC Implant Centres on Harley Street, said: 'What you gain in speed is lost in aesthetics.
'CEREC technology is available in many practices in the UK, but they are using it to the extreme as they are very experienced.'